I was struck by this article about how major universities are raising millions for research. $50 million plus. And, I know of one small, Catholic university right here in my home town, which got a donation over $20 million for a new medical school. It takes big thinking to nurture and raise this kind of …
Fundraisers, Copywriters, Entrepreneurs…. Think Big Read More »
Direct Mail Tips and Tricks (Why direct mail may be even more effective in the New Economy) by: John S. Cohoat In this digital age, many like to tell you that direct mail is dead. No one reads their mail and you certainly will get much more out of free email marketing or social media. …
Killer Sales Copy Is the Lifeblood of Your Business Don’t Try to Market Your Company Without It By John S. Cohoat Where I spend a lot of my time and get the most kicks is helping a client with developing sales copy. And, I find it amazing how little attention most businesses give to the …
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